![]() what?! Stick it on a business card? or a templated WordPress website? (which they can probably also get designed on Fiverr). The entrepreneur is left with three logo design options in vector format to do. But once again, the engagement pretty much stops here. So the logos that were presented were not great, but I have to give some props to the designer for putting some thought into them. This one tries to be more creative - by incorporating an owl (for “wise”) inside a heart (for “soul” ?) I will let you decide which option would serve the startup better in the long-run.Īnother logo with crop-marks. Let’s explore the process and the outcome of each option, using a startup photography studio as an example. Strategic Branding Consultant (me): starting at US $5,000 - to conduct brand strategy and development - takes 4 weeks to 6 weeks to deliver.Fiverr Logo Designer: $100 - for three logo design options - and takes two days to deliver.Wix Logo Maker: Free - 15 logo options created by AI - and takes one minute to deliver. ![]() So I decided to conduct an experiment, and compare three options that startup businesses usually take to launch what they would call, “their brand”: For them, building a brand has been reduced down to picking a logo, font, color palette, and building a website and Instagram presence. Now as a designer and strategic branding consultant, I know my price-range is not even considered a viable option for a lot of these startups. Our studio gets a lot of inquires from startups, asking the same question, “how much do you charge for a logo design?”.
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